E-Commerce Sales & Profitability Analysis
Understand sales performance, product profitability, customer behavior, retention, discounts, seasonality, and sales channels.
Cleaned and validated raw sales data with Python, Pandas, and NumPy. Analyzed revenue, profitability, products, customers, and sales channels, and built executive-level charts with Matplotlib and Seaborn.
The analysis found product categories with high revenue but low margins, and opportunities to improve profitability and customer retention. This is a portfolio project, so the findings are analytical, not measured business results.